Social Media

If your company has recently decided to use Twitter for your social media efforts you might want to consider the following.

With social media replacing a very large number of corporate customer service platforms you must make it clear through your design, language, and follow-up process that you are here to use twitter correctly.

Here are a few tips to re ensure your brand is present when using Twitter:

1. Background design – great opportunity to provide your logo, quick bio, and company contact information out side of Twitter. Example of using a custom twitter background – http://www.twitter.com/96robots
2. Your user name – example “@96robots”. Use this wisely moving forward because you only get one shot. Typically for a corporate twitter profile your company name would be the best choice.
3.  Proper language – when posting to your twitter account or replying to direct messages be careful in the manor your speaking so that your audience doesn’t lose the connection between your corporate website and the twitter account.
4.  Be quick - like any social media avenue you must be able to devote a large amount of time to monitor. A perfect example of this is if you were engaged in a face to face conversation and someone asked you a question it would be rude not to reply quickly, and the same applies with any social media platform.

Conclusion: Push your brand, customer services experience, and the ability to adapt to new methods of connecting with your audience.

If you haven’t already heard the latest news you will notice in your Facebook account the ability to post cross platform with Twitter and Facebook. This new feature seems like a great opportunity for both the two social media giants and users of the solutions.

With this feature you no longer miss your strong network of friends, family, and professional contacts on Facebook or the growing number of users on Twitter following your updates. If you have not already tried this new tool we suggest you see how it works for your company and the added use of time.

Most business/people are aware of Twitter in some way, shape, or form by now and how to get started. Today’s post will go over 5 simple ways to grow your “Twitter followers”.

5 ways to grow your Twitter followers:

1. When posting to your twitter profile try and place specific keywords that relate to the audience your looking to build. Users search by keywords and when they find others posting about that topic they follow.
2. Post like a human. Most people now are trying to use all automated sources to post to their twitter profile and are only gaining other robot accounts. We have to keep in mind that it’s humans that make the final decision to engage your services.
3. If you have an external website place one of the many Twitter applications that show your most recent posts to twitter on your external website. This will show visitors to your site that if they are interested in learning a little more about you/ your business they can just follow your updates on twitter.
4. Place the universal “Twittercon” = twitter icon anywhere on your social profiles, blogs, and corporate websites showing users that you are on Twitter.
5. Simply add “@96robots” = your Twitter user name on your new business card design. This is a very new and powerful method to grow your twitter followers and helps the brand of your company showing others that you are committed to the grow of your company and new social media.

Thanks for reading!

Everyone from business owners, CEO’s, entry level employees, and job seekers are hearing about the power of the professional networking social site called “linkedin“.

The definition of linkedin from there site is: “LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.”

Here’s a great video explaining what Linkedin is:

More then ever you have to attract the new visitors to your site as fast and effective as possible. How engaging would a video demo be on your products or services? Would this increase time on site, conversation rates, product/services knowledge, and brand strengthening?

The approach is one of the most important stages in the process because it defines the outcome of your campaigns. The quality or perception is another stage in the process that will identify your brand and the value your products or services offer. There are many large companies that spend thousands of dollars on a video that may or may not obtain your marketing goal. When others have taken the approach of adding human touch were they will record them selves using or explaining the product or service.

Please take some time before engaging in a video presentation of your products/services so you can identify all possible outcomes, objections, and future goals.