Have your customers been asking you why you don’t have a Facebook fan page for your company? If not, they will, and it’s always best to get out in front of the request before they move to a provider that does offer that communication method. There is always debate around why having any presence on Facebook is important, and if your customers will even want to use that form of communication. If you start to think about your audience, do the proper research to see if that demographic is largely using Facebook, then you will have a great understanding as to why you should start thinking about creating a fan page for your business.
Facebook fan pages enable your company to do a few things, which include: offering an alternative communication method to reach your company, allowing your customers to stay within a medium in which they feel comfortable interacting, and they enable your customers to communicate with other customers about your products/services within the comfort of your brand.
If you are still unsure at this point as to whether you really need a Facebook fan page, check to see what your top competitors are doing, and if it has had any impact on their business. You will find that no matter what the industry or the product, your customers will start to move to the channels they are more comfortable using, rather than a few years ago where if they wanted to connect with you it could only be through the methods you set up.
At most, take the time to learn what Facebook has to offer and ask your customers if they would start to use a fan page as a method of interacting with your brand.