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How to improve email click thru rates
With any email marketing campaign, you know that the hardest part is getting your readers to open the email, and the second biggest hurdle is driving click thru’s. Being able to improve better email interaction is a very important component to the success of your email marketing program, and could result in higher sales ROI per campaign. If you look at a normal [...]
What to think about when redesigning a website
Have you been thinking about updating your current website? When it’s time to update or redesign a website, there are a number of aspects you need to consider before moving forward. It’s important to understand why you need to redesign, or if you just need to update parts of the site, or the entire layout. As someone that has redesigned [...]
5 ways to monitor your competitors
Any business owner knows that following your competitors is an extremely valuable way of staying ahead of the game in your industry. Just think, if you were able to track your top competitors and use that information to help improve your own services, you could ensure that you are staying competitive within your industry. It’s simple – with the following monitoring solutions, [...]
5 reasons why you should complete your LinkedIn profile
Ever wonder why LinkedIn asks you to fill out your online profile so often? Or why they have included a profile progress indication bar? They have built their networking tools in such a way that if you do not fill out your profile completely, they will rank your profile lower when displaying search results on a people search when looking [...]
My favourite iphone app #1
Things For the past few months I have been searching for a project management application that would work on my iPhone, iPad, and Macbook pro. After downloading and deleting a number of solutions that didn’t really solve the major concerns I had when managing projects both for personal and business use, I came across an app called “Things” by Cultured [...]
10 things to think about before starting a blog
Do you have experience that others are interested in, like online marketing, graphic design or photography, or enjoy writing? If you do, why not start your own blog? There are a number of reasons why starting your own blog is a great idea, and if you do it’s an effective way to help teach others wanting to learn about what [...]
How to test email subject lines for conversions
As any online marketing professional knows, if you want to deliver a successful email marketing campaign to your audience you must have a very compelling subject line. The subject line for your campaign is the most important aspect of the message, and if done correctly you can expect much higher conversion rates in the delivery of your messaging. There are a few effective [...]
Why does my company need a Facebook Page?
Have your customers been asking you why you don’t have a Facebook fan page for your company? If not, they will, and it’s always best to get out in front of the request before they move to a provider that does offer that communication method. There is always debate around why having any presence on Facebook is important, and if [...]
Why I love Threadless.com
Have you been to threadless.com? It’s a website that highlights graphic designers, and some of the best t-shirt designs on the web. It has also been featured on a number of the top web design blogs as one of the best online ecommerce in the apparel industry. Here are a few reasons why I love Threadless.com: They constantly update the web design, [...]
What to include on a category page (Ecommcerce)
Do you consider your product category page a marketing vehicle? Have you invested as much time in the design and layout of your category landing page as you have for your homepage, product page or shopping cart? To run an ecommerce successfully, every page in your shopping workflow needs to be designed creatively, organized properly, and constantly changing. Here are [...]
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