Now that I have time to look over my website, I have been investing a good amount of time into improving the user experience, and trying to tie off loose ends. One page that most people seem to overlook is the 404 error page. This page is where visitors will go if they try to land on a page that does not exist, and your server redirects those users to a default error page.
Why have a better 404 page?
- You have a second chance to show the visitor the right direction through your website.
- If you are a website that is selling a service, you could display your service offering here (that way you don’t lose your main call-to-action).
- Have some fun, these pages are typically a bad experience for a website visitor, so if you can create some humor around landing on this page you might have a better chance of keeping them on your website longer.
Here is my first crack at a 404 error page.